While famous people were once untouchable and distant, social media has brought them closer than ever.
More info: Instagram
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However, we shouldn’t take everything at face value. As Brett Cullen, head of social media at Hatch PR, explains, “Celebrities have finely crafted public images, and social media is an important part of making or breaking that. There’s a strategy behind why celebrities do what they do (or don’t), particularly on social.”
“Keeping control of that image, and the narrative of the brand, is … crucial for celebrities,” he adds. When you have millions of followers, it makes sure that your posts, comments, and even likes are carefully curated. The cost of a mistake can be too high.
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Of course, that doesn’t mean that every word is a lie. Personal brand builder Julie Bunkley emphasizes that forming your image is about “believing in yourself and your trajectory enough to put thought into how you can use every tool in your toolbox to place your brand where you want it to be.”
She believes that professionals who are serious about their name should do so “actively, thoughtfully, constantly.” In the case of celebrities, the words they share online are not necessarily false, but rather strategically filtered to shape the vision they want to project.
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